FEATURED WORK

REF Hair

At REF, I served as Art Director and Graphic Designer, leading the rebrand of its haircare line. I collaborated with external studios to refine product design, packaging, website, and marketing materials, ensuring brand consistency across all platforms.

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REF Skin

At REF, I led the complete branding process for REF Skin, working independently to define the brand’s visual identity. From packaging concepts to product design and marketing materials, I created designs that established a cohesive and modern aesthetic.

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Cloudborn

Cloudborn is turn-based RPG created by Antler Interactive where I worked as marketing Art Director. I created the logo and the brand visual identity.

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Nibbles

Nibbles is a conceptual brand created to showcase a modern, stylish, and accessible approach to brand design. The project highlights a comprehensive visual identity, including logo design, packaging concepts, digital assets, and product presentation.

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OTHER

A boat decorated for a parade or event, featuring a banner for 'Essie' and many people onboard, with a cityscape and sailboats in the background.

Events

I worked many events as an Art Director and Final Artist with many big brands, for example NYX, Coca-Cola and Essie.

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Four figures in suits with masks and weapons, resembling a heist gang, walking down a red carpeted hallway with white ornate walls and pigeons flying around. One figure is seated with a skull mask and holding a rifle. Behind them hangs a large portrait with a red X mark.

PAYDAY 2

As Marketing Art Director at Starbreeze, I shaped Payday 2’s visual identity and marketing, creating content that engaged and grew its community.

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Colorful animated scene with children fishing, walking, and playing outside in a forested area with a train track, trees, and a castle in the background, celebrating Season 4 of "My Neighbor Alice" with a banner that says "Re-imagine Lummelunda".

My Neighbor Alice

As Marketing Art Director I led the creation of a visual identity and marketing strategy, producing engaging content that captured attention and strengthened the game's community.

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A digital illustration of a gaming interface featuring a colorful owl with glasses, wings spread out, standing in front of a circular background with the word "BONUS" at the top. The screen displays a "FREE SPINS" feature with a "START" button at the bottom.

Crystalis

I developed a concept for an online slot game where the player reaches a bonus round.

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People in line at a bright yellow food truck with orange accents, serving food. Two women in orange shirts are inside the truck, preparing food and interacting with customers. The truck is decorated with green plants and flowers.

Miscellaneous

A collection of work ranging from photography to posters. A space where I explore, experiment, and push creative boundaries while continuing to learn and grow.

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Art Direction

Art Direction

Step 1

Step 2

Planning and Strategy

Next, I create a detailed plan, including mood boards, sketches, and timelines. I outline the visual style, key elements, and the strategic approach to ensure alignment with the project's objectives.

Concept Development

I begin by understanding the client's vision and goals. Through research and brainstorming, I generate creative ideas and establish the project's overall concept and direction.

Step 4

Step 3

Review and Refine

Finally, I oversee the review process, making necessary adjustments and refinements. I ensure the final output is polished, cohesive, and aligned with the client's vision before delivery.

Execution and Coordination

I lead the art team, coordinating their efforts to bring the concept to life. This involves guiding the creative process, providing feedback, and ensuring each element meets the standards.

TESTIMONIALS
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