I start by setting the campaign’s goals and syncing with the narrative designer. Conduct thorough research to understand the target audience, competition, and visual trends.

Collaborate with the marketing team to brainstorm ideas. Then, create a moodboard that captures the campaign's visual direction.

Brief the concept artists using the moodboard, providing sketches if needed. Guide them through feedback rounds to refine the keyart.

Make final edits to ensure the keyart works across all formats and channels.

After the campaign, collect feedback to improve my approach for future projects.