FEATURED WORK
REF Hair
At REF, I served as Art Director and Graphic Designer, leading the rebrand of its haircare line. I collaborated with external studios to refine product design, packaging, website, and marketing materials, ensuring brand consistency across all platforms.
REF Skin
At REF, I led the complete branding process for REF Skin, working independently to define the brand’s visual identity. From packaging concepts to product design and marketing materials, I created designs that established a cohesive and modern aesthetic.
Cloudborn
Cloudborn is turn-based RPG created by Antler Interactive where I worked as marketing Art Director. I created the logo and the brand visual identity.
Nibbles
Nibbles is a conceptual brand created to showcase a modern, stylish, and accessible approach to brand design. The project highlights a comprehensive visual identity, including logo design, packaging concepts, digital assets, and product presentation.
OTHER
Events
I worked many events as an Art Director and Final Artist with many big brands, for example NYX, Coca-Cola and Essie.
PAYDAY 2
As Marketing Art Director at Starbreeze, I shaped Payday 2’s visual identity and marketing, creating content that engaged and grew its community.
My Neighbor Alice
As Marketing Art Director I led the creation of a visual identity and marketing strategy, producing engaging content that captured attention and strengthened the game's community.
Crystalis
I developed a concept for an online slot game where the player reaches a bonus round.
Art Direction
Art Direction
Step 1
Step 2
Planning and Strategy
Next, I create a detailed plan, including mood boards, sketches, and timelines. I outline the visual style, key elements, and the strategic approach to ensure alignment with the project's objectives.
Concept Development
I begin by understanding the client's vision and goals. Through research and brainstorming, I generate creative ideas and establish the project's overall concept and direction.
Step 4
Step 3
Review and Refine
Finally, I oversee the review process, making necessary adjustments and refinements. I ensure the final output is polished, cohesive, and aligned with the client's vision before delivery.
Execution and Coordination
I lead the art team, coordinating their efforts to bring the concept to life. This involves guiding the creative process, providing feedback, and ensuring each element meets the standards.
TESTIMONIALS
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